SM
URBAN BRAND-Utility

Impact branding for the urbanising century

Aggressive urbanisation and middle-class growth have compromised the delivery of appropriate public utility services. Enters Urban Brand-Utility (UBU). UBU is the emerging practice that reframes marketing communications as a catalyst for sustainable development via public-private partnerships and radically innovative use of media.

THE URBAN BRAND-UTILITY CIRCULAR MODEL

Urban Brand-Utility is underpinned by a circular revenue model enabling the creation of shared value. By enhancing, instead of interrupting people's moments, this approach maximises marketing ROI and turns marketing budgets into investment funds.

URBAN BRAND-UTILITY ENDORSEMENTS

I invited Sergio to present his original Urban Brand-Utility concept at AGDA's Design Means Business series. His keynote inspired designers, marketers and business leaders with a transformative approach on how brand communications can add significant value to agencies and cities through the creation of shared value.
Vincent Lazzara
Chairman at the Australian Graphic Design Association
I am sure that Urban Brand-Utility will provide some much needed expertise and transformation [in the marketing communications industry] and particularly in generating new business opportunities for infrastructure, development, tech companies and others tendering with cities through an innovative use of media.
Dr. Savvas Verdis
Co-Founder of the Executive Masters in Cities, London School of Economics

URBAN BRAND-UTILITY TAKES THE STAGE

UBU podcast_Florence Guild 2.jpg
Sergio Brodsky, Smart Futures Stage, Keynote, Pause Fest 2018

Click above to listen

URBAN BRAND-UTILITY WHITE PAPER

Berlin Marketing Journal, Issue 2, 2017

2/287 Collins Street

Melbourne, VIC 3000

Australia

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​© 2019 SERGIO BRODSKY