PUBLICATIONS

Inspiration and an informed opinion for those wanting to accelerate their impact

One of the most prophetic

marketing writers of our time.

A beautiful mind.

Naomi Michael

Head of Marketing Communications

IPG Mediabrands APAC

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Explore my regular column covering all-things marketing and beyond.

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Reporting on current affairs through my brand marketing looking glass.

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Quarterly(ish) column for Brandingmag; the original branding magazine 

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A primer on the art of marketing art: published by Australia’s highest arts and culture organisation.

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Some of my branding perspectives about past, present and future.

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Want to delve in my most revolutionary idea?! A full coverage on Urban Brand-Utility can be found here.

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Brand City, my regular column in the intersection of marketing and urbanisation.

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A few re-published columns from Australia to America.

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Relevant advice for executives who want to grow in their careers.

How marketing communications can fundamentally change, and become a regenerative force in the economy of smart cities.

My brand-futurism contributions

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How mediatization shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place.

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Intelligence Brief Contributions

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If Europe’s IoT (internet of things) Council picked on something I published, it’s probably worth reading it… I suppose.

A conversation with Eaon Pritchard about my journey in advertising

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Commenting on the top brands of the world’s youngest market in development.

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My first and non-edited interview about Urban Brand-Utility. Have fun!

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A profile piece from when I joined the International Grand Jury of the New York Festivals of Marketing and Advertising Effectiveness Awards.

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Read my contributions to The Conversation and engage in more meaningful discussions 

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Live interview on TickerTV's Brand Builders show.

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Sharing some best-practice in museum marketing from Britain.  Unfortunately not available online, but here’s a link to the print issue.

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Provocations to the largest marketing and advertising festival in the world, Advertising Week's AW360 

Short interview for The Business Blast Podcast (USA)

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A conversation about the acceleration caused by COVID and its implications for Urban-Brand Utility

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Rainbow washing or enlightening. An article about our changing culture and how marketing needs to respond to that.

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Because I just couldn’t resist and say Ole’ to Spain’s marketing and advertising community.

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Revisit my former Spanish column for Mexico’s most respected marketing, media, branding and advertising publisher.