

PUBLICATIONS
Inspiration and an informed opinion for those wanting to accelerate their impact
One of the most prophetic
marketing writers of our time.
A beautiful mind.
Naomi Michael
Chief Marketing Officer
IPG Mediabrands APAC

A primer on the art of marketing art: published by Australia’s highest arts and culture organisation.

Want to delve in my most revolutionary idea?! A full coverage on Urban Brand-Utility can be found here.

A profile piece from when I joined the International Grand Jury of the New York Festivals of Marketing and Advertising Effectiveness Awards.

How marketing communications can fundamentally change, and become a regenerative force in the economy of smart cities.

How mediatization shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place.

If Europe’s IoT (internet of things) Council picked on something I published, it’s probably worth reading it… I suppose.

Because I just couldn’t resist and say Ole’ to Spain’s marketing and advertising community.

Revisit my former Spanish column for Mexico’s most respected marketing, media, branding and advertising publisher.

Sharing some best-practice in museum marketing from Britain. Unfortunately not available online, but here’s a link to the print issue.

Provocations to the largest marketing and advertising festival in the world, Advertising Week's AW360

A conversation about the acceleration caused by COVID and its implications for Urban-Brand Utility

Rainbow washing or enlightening. An article about our changing culture and how marketing needs to respond to that.