top of page
PUBLICATIONS

Inspiration and an informed opinion for those wanting to accelerate their impact

One of the most prophetic

marketing writers of our time.

A beautiful mind.

Naomi Michael

Chief Marketing Officer

IPG Mediabrands APAC

marketing%20mag%201000x1000_edited.png

Explore my regular column covering all-things marketing and beyond.

vice 1000x1000.jpg

Reporting on current affairs through my brand marketing looking glass.

BmLogo.jpg

Quarterly(ish) column for Brandingmag; the original branding magazine 

Museums%20Australia%201000x1000_edited.j

A primer on the art of marketing art: published by Australia’s highest arts and culture organisation.

brand%20channel%201000x1000_edited.jpg

Some of my branding perspectives about past, present and future.

Brand%20quarterly%201000x1000_edited.jpg

Want to delve in my most revolutionary idea?! A full coverage on Urban Brand-Utility can be found here.

Fifth State 1000x1000.png

Brand City, my regular column in the intersection of marketing and urbanisation.

Brand%20Newsroom%201000x1000_edited.jpg

My first and non-edited interview about Urban Brand-Utility. Have fun!

Campaign Brief 1000x1000.jpg

A profile piece from when I joined the International Grand Jury of the New York Festivals of Marketing and Advertising Effectiveness Awards.

Berlin%20Marketing%20Journal%201000x1000

How marketing communications can fundamentally change, and become a regenerative force in the economy of smart cities.

JFS.png

My brand-futurism contributions

LogoWISE_Menu_edited_edited.jpg

How mediatization shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place.

mi3_logo_edited.jpg

Intelligence Brief Contributions

loT council 1000x1000.jpg

If Europe’s IoT (internet of things) Council picked on something I published, it’s probably worth reading it… I suppose.

Shotbybothsides_edited.png

A conversation with Eaon Pritchard about my journey in advertising

Business%20Advantage%20Papua%20New%20Gui

Commenting on the top brands of the world’s youngest market in development.

Brandzai 1000x1000.png

Because I just couldn’t resist and say Ole’ to Spain’s marketing and advertising community.

merca 1000x1000.jpg

Revisit my former Spanish column for Mexico’s most respected marketing, media, branding and advertising publisher.

Conv_logo_edited_edited.jpg

Read my contributions to The Conversation and engage in more meaningful discussions 

TickerTV_edited.jpg

Live interview on TickerTV's Brand Builders show.

Museum%20ID_edited.jpg

Sharing some best-practice in museum marketing from Britain.  Unfortunately not available online, but here’s a link to the print issue.

aw360_logo_edited_edited.jpg

Provocations to the largest marketing and advertising festival in the world, Advertising Week's AW360 

BBlast_Podcast_Images_S%2B%C2%AErgio_Bro

Short interview for The Business Blast Podcast (USA)

coronomics.jpg

A conversation about the acceleration caused by COVID and its implications for Urban-Brand Utility

B&T 1000x1000.png

Rainbow washing or enlightening. An article about our changing culture and how marketing needs to respond to that.

executiv and co 1000x1000.png

Relevant advice for executives who want to grow in their careers.

bottom of page