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Inspiration and an informed opinion for those wanting to accelerate their impact

Sergio is incredibly intelligent and a true innovator. He has carved a strong industry profile for himself in the thought leadership space, he is highly articulate and most importantly will challenge your company to look for more effective solutions.

Steve Sinha
(former) Managing Director OMD


Explore my regular column covering all-things marketing and beyond.

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Reporting on current affairs through my brand marketing looking glass.


Quarterly(ish) column for Brandingmag; the original branding magazine 


A primer on the art of marketing art: published by Australia’s highest arts and culture organisation.


Some of my branding perspectives about past, present and future.


Want to delve in my most revolutionary idea?! A full coverage on Urban Brand-Utility can be found here.

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Brand City, my regular column in the intersection of marketing and urbanisation.


My first and non-edited interview about Urban Brand-Utility. Have fun!

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A profile piece from when I joined the International Grand Jury of the New York Festivals of Marketing and Advertising Effectiveness Awards.


How marketing communications can fundamentally change, and become a regenerative force in the economy of smart cities.


My brand-futurism contributions


How mediatization shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place.


Intelligence Brief Contributions

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If Europe’s IoT (internet of things) Council picked on something I published, it’s probably worth reading it… I suppose.


A conversation with Eaon Pritchard about my journey in advertising


Commenting on the top brands of the world’s youngest market in development.

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Because I just couldn’t resist and say Ole’ to Spain’s marketing and advertising community.

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Revisit my former Spanish column for Mexico’s most respected marketing, media, branding and advertising publisher.


Read my contributions to The Conversation and engage in more meaningful discussions 


Live interview on TickerTV's Brand Builders show.


Sharing some best-practice in museum marketing from Britain.  Unfortunately not available online, but here’s a link to the print issue.


Provocations to the largest marketing and advertising festival in the world, Advertising Week's AW360 


Short interview for The Business Blast Podcast (USA)


A conversation about the acceleration caused by COVID and its implications for Urban-Brand Utility

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Rainbow washing or enlightening. An article about our changing culture and how marketing needs to respond to that.

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Relevant advice for executives who want to grow in their careers.

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