BUSINESS TRANSFORMATION, brand strategy, marketing communications & FORESIGHT
AVERAGE RETURNS FOR COMPANIES THAT INVEST IN BRAND REVITALISATION PROGRAMS:
SURGE is a pioneering brand & foresight consultancy I founded with a collective of hyper talented specialists aiming at maximising intangible value for organisations of all shapes & sizes.
WHY WE MATTER
Companies’ intangible value is far greater than their tangible assets.
20-30% is brand, 30-50% people.
Yet, M&As (and other large transactions) tend to fail in 70-90% of cases.
Business leaders often focus on the deal and less on their key drivers of success.
That's how organisations sink.
We know how to SURGE.
Sergio worked with our organisation during a challenging and complex time when we needed to shift our internal culture, and brand narrative to re-position and relaunch in the marketplace in the middle of a political Public Relations debacle between our Heritage Listing, an Apple flagship store proposition and heated public opinion. Sergio went above and beyond to ensure we had the necessary tools and support to implement our strategic direction, re-energising our brand for the years to come. The newly devised participatory communications strategy directly contributed towards Fed. Square's $20 million upgrade funded by the State Government's Building Works stimulus (the largest upgrade in 18-years) and a sold-out, triple award-winning launch festival. This brand repositioning, supported by an all-encompassing communications program, created the conditions for everyone’s success, and just a few months after our relaunch I was promoted from General Manager to Chief Experience Officer and invited to join the board of the prestigious Events Australia.
Suzana Bishop
CEO at Northern Territory Major Events Company and former Chief Experience Officer at Fed. Square
Working Together
Strategy Consulting
Accelerate your brand’s impact through project-based interventions or longer-term partnerships for companies and startups of all sizes and stages.
Training and Education
Up-skill yourself and your teams through masterclasses, workshops, bespoke learning and development programs and one-to-one coaching or mentoring.
Thought-Leadership
Be inspired by the latest in brand marketing strategy, leadership, foresight and innovation via keynotes, panel discussions, or tailor-made formats addressing your needs.
Usual Engagements
CMO Advisory | Brand Strategy | (Re)Positioning | Brand Architecture | Naming | Tone-of-Voice | Content Marketing Strategy | Innovation Strategy | Gamification for Business Improvement | Corporate Storytelling | Leadership Skills | Brand Experience Design | Campaign Strategy | Customer Journey Mapping |Stakeholder Communications | Copywriting | Research Design | Coaching and Mentoring | Ideation | Employee Brand Engagement | Organisational Design | Foresight for Transformation and Innovation | Business Planning
Client Engagements
Sergio is simply brilliant. Period.
Kirstin Stapelberg
Head of Group Communications at Asahi Beverages
USA
I engaged Sergio to train my team on how to be better communicators not only internally but also with our clients. Sergio's Storytelling Masterclass series were incredibly practical and compelling, having increased our professional effectiveness almost immediately.
Masha Lewis
Partner, Tangible Asset Valuation PwC Australia
