brand strategy, marketing communications & innovation 

SURGE is the sub-brand through which I operate individually as well as with a collective of hyper talented specialists aiming at  maximising brand value for organisations of all shapes and sizes. 

Sergio worked with our organisation during a challenging and complex time when we needed to shift our internal culture, brand narrative, segmentation and, re-position and relaunch in the market place. Sergio went above and beyond to ensure we had the necessary tools and support to implement our strategic direction, re-energising our brand for the years to come. 

 

Susana Bishop

General Manager, Commercial and Public Engagement 

Federation Square

Philosophy 

Stories surge up out of nowhere, and if they feel compelling, you follow them. You let them unfold inside you and see where they are going to lead.

Brands are stories.

Narratives adding intangible value to otherwise inanimate commodities.

Yet, the  commercial context is one that requires such stories to surge by design and not by default.

At SURGE we live and breathe the creative oxygen of culture, technology and human interactions allowing us to plan and execute for sustained momentum. Like the beating of our hearts, relevant brands pulse with energy, capturing people's attention, leaving lasting memories and guiding their purchase decisions. 

With our clients we co-author the chapters between telling and doing , wishing and achieving and enable them to surge to new possibilities.

Paul Auster

Approach

SYNC

CHARGE

TEST

FLUX

SURGE

Defining the challenge to a

level of exactitude and understanding human dynamics and competence gaps

Agreeing and distributing tasks, milestones, deliverables and opportunities for co-creation with cient and/or third parties

Testing hypotheses in not just more agile and cost-effective but also an engaging way to impart ngknowledge 

Rather than accepting a task as and end in itself we strive at projecting alternative applications futhering their value

Our final deliveries can take multiple shapes and forms ensuring that problems are solved and individuals empowered

Working Together

Strategy Consulting

Accelerate your brand’s impact through project-based interventions or longer-term partnerships for companies and startups of all sizes and stages. 

Training and Education

Up-skill yourself and your teams through masterclasses, workshops, bespoke learning and development programs and one-to-one coaching or mentoring.

Thought Leadership

Be inspired by the latest in brand marketing strategy, leadership and innovation via keynotes, panel discussions, or tailor-made formats addressing your needs.

Usual Engagements

Brand Strategy | (Re)Positioning | Brand Architecture | Naming | Tone-of-Voice | Content Marketing Strategy | Innovation Strategy | Gamification for Business Improvement | Corporate Storytelling | Leadership Skills | Brand Experience Design | Campaign Strategy | Customer Journey Mapping |Stakeholder Communications | Copywriting | Research Design | Coaching and Mentoring | Ideation | Employee Brand Engagement

Client Engagements

USA

I engaged Sergio to train my team on how to be better communicators not only internally but also with our clients. Sergio's Storytelling Masterclass series were incredibly practical and compelling, having increased our professional effectiveness almost immediately.

Masha Lewis

Partner, Tangible Asset Valuation PwC Australia

2/287 Collins Street

Melbourne, VIC 3000

Australia

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